{"id":1079,"date":"2015-11-08T16:18:48","date_gmt":"2015-11-08T21:18:48","guid":{"rendered":"https:\/\/brandverbalist.com\/?page_id=1079"},"modified":"2018-02-26T18:17:28","modified_gmt":"2018-02-26T23:17:28","slug":"naming-and-tagline-development","status":"publish","type":"page","link":"https:\/\/brandverbalist.com\/naming-and-tagline-development\/","title":{"rendered":"Naming &#038; Tagline Development"},"content":{"rendered":"<div  class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth\"  style='background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:20px;padding-right:0px;padding-bottom:20px;padding-left:0px;border-top-width:0px;border-bottom-width:0px;border-color:#eae9e9;border-top-style:solid;border-bottom-style:solid;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height 1_1\"  style='margin-top:0px;margin-bottom:0px;'>\n\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t<h1>Naming &amp; Tagline Development<\/h1>\n<div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_3  fusion-one-third fusion-column-first 1_3\"  style='margin-top:0px;margin-bottom:20px;width:30.6666%; margin-right: 4%;'>\n\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t<p><span class=\"tagline\">\u201cThe single most important marketing decision you can make is what to name a product.\u201d<\/span><\/p>\n<p><span class=\"tagline\" style=\"font-size: 8pt;\">&#8211; <span style=\"font-size: 10pt;\">Al Reis &amp; Jack Trout, <strong><em>Positioning<\/em><\/strong><\/span><\/span><\/p>\n<span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/brandverbalist.com\/wp-content\/uploads\/2015\/11\/naming.jpg\" width=\"\" height=\"\" alt=\"\" title=\"\" class=\"img-responsive\"\/><\/span><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_2_3  fusion-two-third fusion-column-last 2_3\"  style='margin-top:0px;margin-bottom:20px;width:65.3333%'>\n\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t<p>Many companies invest heavily in getting their visuals just right \u2013 creating the perfect logo, or developing a beautiful package design \u2013 but fail to recognize the importance and impact of choosing the right brand name.<\/p>\n<p>A brand name is a customer\u2019s first introduction to a company or product and becomes the single most permanent memory marker of their experience with it.\u00a0 It\u2019s how they\u2019ll remember and categorize it for future consideration, and how they\u2019ll search for it when they want to buy the product or experience the service again.<\/p>\n<p>A name can help to establish a tone for brand, and over time, if treated consistently, a great brand name can become a valuable business asset.<\/p>\n<p>We\u2019ve generated numerous brand names for both retailers and manufacturers, and have developed the breadth of experience needed to create a name that\u2019s both memorable and meaningful.<\/p>\n<div class=\"fusion-button-wrapper\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-button.button-1 .fusion-button-text, .fusion-button.button-1 i {color:#dd3333;}.fusion-button.button-1 {border-width:1px;border-color:#dd3333;}.fusion-button.button-1 .fusion-button-icon-divider{border-color:#dd3333;}.fusion-button.button-1:hover .fusion-button-text, .fusion-button.button-1:hover i,.fusion-button.button-1:focus .fusion-button-text, .fusion-button.button-1:focus i,.fusion-button.button-1:active .fusion-button-text, .fusion-button.button-1:active{color:#ffffff;}.fusion-button.button-1:hover, .fusion-button.button-1:focus, .fusion-button.button-1:active{border-width:1px;border-color:#ffffff;}.fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:active .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-1{background: 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class=\"fusion-clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/brandverbalist.com\/wp-json\/wp\/v2\/pages\/1079"}],"collection":[{"href":"https:\/\/brandverbalist.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandverbalist.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandverbalist.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandverbalist.com\/wp-json\/wp\/v2\/comments?post=1079"}],"version-history":[{"count":2,"href":"https:\/\/brandverbalist.com\/wp-json\/wp\/v2\/pages\/1079\/revisions"}],"predecessor-version":[{"id":1753,"href":"https:\/\/brandverbalist.com\/wp-json\/wp\/v2\/pages\/1079\/revisions\/1753"}],"wp:attachment":[{"href":"https:\/\/brandverbalist.com\/wp-json\/wp\/v2\/media?parent=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}