Should Brands Sell Direct to Control their Customer Experience?
Over the last few years, many luxury brands have announced departures from major distribution relationships with retailers, but over time, more and more brands have followed suit...many of whom play in more mainstream product categories.
Focus & Passion: What’s in a Name?
Over the years, people have repeatedly asked us about our name. “Why the name Verbalisttm?” and why Brand Verbalisttm specifically? Although many companies choose a name that has nothing to do with their products or services, like apple (computers and phones) or dove (chocolate), it was important to us to choose a name with a stronger link to what we offer, for a couple of reasons.