About Us

Brand Verbalist is a brand strategy and marketing consulting firm that specializes in helping companies meet business objectives through the most effective use of branding and marketing strategies.

Our Company

When you’re looking for an outside partner to help you solve business challenges, a huge team and a rigid process isn’t always the most effective way to get things done. Today’s businesses need speed, flexibility and action.

Brand Verbalist is a collaborative, strategic consultancy that’s highly skilled in using brands and effective messaging to help businesses differentiate their products and drive sales.

We don’t believe in providing complicated theories…but clear, concise business and brand strategies that lead to growth.

With our flexible model we can help with projects big or small, whether you’re looking for someone to provide strategic guidance on a complex brand, portfolio or marketing issue, or whether you need someone to own and manage an entire project, like the creation and launch of a new brand.

And we don’t just help you develop actionable insights and strategies; we can stick around and work on implementation and execution, so you can focus on other things.

There may even be times when you know you need help, but you’re not quite sure what you need. We can work together to figure out what areas need the most focus in order to generate the most impact…whether its development of a new brand, creation of an ad campaign, more refined messaging, a more effective channel approach or a product line rationalization.

Whatever you need, we’ll listen to your challenges, dive into your business, and work with you to quickly identify opportunities that will provide the most actionable solutions for your organization.

Our Team

A small, but talented group of individuals who have world-class brand consulting experience, as well as client side business experience. That means we’re not only highly skilled brand strategists, we also have a solid understanding of the business challenges our clients face everyday.

You won’t find any of those “agency-lifer” types here…we are brand and strategy consultants, but we’re also seasoned MBAs and experienced marketers who understand real-world business challenges.

We’re creative, curious and critical thinkers who believe in forming genuine partnerships with our clients. One of the biggest compliments we receive is that when working with our clients, our relationships are so deeply collaborative that they frequently forget we are consultants.


Over 150+ years, our company has grown into a global business that I don’t think our founder could have ever imagined. How do you define such a business and prepare it for future global growth? You hire Brand Verbalist. Michelle helped us refine our Brand Strategy and Brand Identity to incorporate 150 years of heritage while taking into account the challenges of today and the potential of tomorrow. This work has been incorporated into everything we do now and is the foundation of where we are going. If you need a strategic and creative partner to help your brand, call Michelle at Brand Verbalist.
Greg Palese, Vice-President Marketing, Klein Tools
Brand Verbalist is my favorite kind of client. They treated me like a research partner, rather than a research “supplier.” Not only did their collaborative approach contribute to a successful outcome, but it also made the entire process enjoyable. One would never have guessed that it was our first time working together. I hope to have more opportunities to work with Michelle and Brand Verbalist.
Michelle (Rothebard) Blumenthal, Qualitative Market Research Consultant Conducted Research for Brand Verbalist Branding Project
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