Private Brand Development

Today’s private brands are about much more than low price.  They frequently look, feel and perform just as good as, or better than, national brands, and are making a significant impact on consumer behavior.

By developing their own private brands, retailers can create differentiation from their competition and better meet their customer’s specific needs. They also benefit through higher prices, increased margins, and greater control.

For manufacturers, providing private brands in conjunction with national brands can help cement relationships with their retailers and distributors.

For the last twenty years, we’ve developed and worked on private label brands. With experience that spans office products, tools and hardware and home décor categories; including work with big box retailers, manufacturers and CPG companies, we’re the right partner to help you create and manage your brands.

We’ll help you define your private brand strategy by determining the role private brands can play in your business, your brand offering and your product assortment.

View Our Case Studies